Built for bettors who always want more. Alongside a live match or between fixtures, Penalty Arena is fast-format football action that fits any moment. We took the most exciting moments in football and turned them into bettable content that keeps bettors engaged every second throughout each 90-second match.
High Frequency Football Action
PENALTY ARENA
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Football content built for betting
Always on. Always immersive.
Fast content that bettors can jump into any time the main slate goes cold. Penalty Arena encourages active participation and sustained attention so bettors stay in your app longer. Built to go live almost immediately.
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Non-stop action
Live, in-studio goalkeepers monitored by real referees keep bettors active during breaks, off-peak hours, and between fixtures. High-frequency rounds every 90 seconds keep bettors active longer, driving incremental handle, and powering standout marketing campaigns.
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End-to-end engagement
Before they even place their bets, bettors vote on a target segment for the ball to be directed to. Majority wins, and that's exactly where the ball goes. The keeper doesn't see the vote. Just as in a real penalty kick, he's guessing and hoping he can stop the ball.
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Viral appeal
Before we added betting, the F2P platform was a TikTok hit with 700M views. Appealing to traditional football fans and offering live action, not simulated play, Penalty Arena has already proven to attract fans, giving operators a chance to attract and keep more bettors.
Risk Management Services Trusted by
“Our customers and partners will now have access to even more events, odds feeds, monitoring and results, including risk management. The partnership with Oddin.gg will allow not only our partners, but also Sportsbook, to expand and strengthen its position in betting.”
Alexander Kamenetskyi
Sportsbook Product Owner at SOFTSWISS
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